Built for

Sell online.
Get paid safely.

Your own online store in minutes. Take card, transfer and USSD payments, get a WhatsApp alert the moment someone buys, and win shy customers with Selmo Buyer Protection.

Build my store · Free for 2 days

Then ₦8,000 once, includes a free .com.ng domain. ₦5,000/month after.

Shop with Buyer Protection
A

Ada’s Fabrics

Verified business Verified

Ankara set

₦18,500

Aso-oke wrap

₦42,000

Adire top

₦12,000

Lace fabric

₦65,000

Checkout · ₦60,500
WhatsApp · now

New order 🎉 ₦18,500

1× Ankara set · Chidinma O.

Held safely by Selmo

₦137,500

Works withPaystackWhatsAppMeta PixelTikTok PixelSnapchat PixelGoogle Pixel
Works withPaystackWhatsAppMeta PixelTikTok PixelSnapchat PixelGoogle Pixel

₦0+

processed through Selmo

0+

merchants registered

0+

stores built on Selmo

Everything you need to sell

One link. Your whole business.

Stay close to every sale

WhatsApp order alerts

The instant a customer pays, you get a WhatsApp message with what they bought, how much, and where to deliver it. No dashboard-checking required, just a straightforward notification every time.

Selmo · now

New order 🎉 ₦18,500 · Ankara set · Chidinma O.

Amaka, your 24/7 AI sales rep

A separate, optional feature: Amaka chats with every visitor as you, using your name and your photo, answering delivery questions and negotiating a little, exactly like a real rep would.

N

Ngozi

Active now

Already selling elsewhere?

Migrate your store in minutes

Moving from Bumpa, Shopify, Catlog, Selar or an Instagram shop? Paste your old store link and watch. This is exactly what happens, for real, when you do it on Selmo.

BumpaShopifyCatlogSelarInstagram shop

Products come in as drafts, so you review before anything goes live.

Migrate my store

Paste your old store link

Know where your buyers find you

See your traffic by channel, live

Selmo tracks exactly where your store visits are coming from, Instagram, TikTok, Google and Twitter (X), so you know which channel to post on more and which ad spend is actually paying off.

Traffic by channel

Live
Instagram842 clicks36 sales
TikTok611 clicks24 sales
Google398 clicks19 sales
Twitter (X)254 clicks9 sales

Included with every store

A real .com.ng domain, free

Not just a selmo.app link. Your own domain.

Most store builders charge extra for this, or leave you with a generic subdomain. When you open your store, type the .com.ng name you want and Selmo checks it's available and registers it for you, at no extra cost. It's yours to keep, for as long as your store is open.

Claim free domain

Your free domain

fabwears.com.ng
Registered & connected, free

Get paid outside the store too

Invoices with a Pay button, and real receipts

Selling to a customer who found you off-platform, by DM or in person? Send an invoice with a Pay button built in, then hand over a professional, downloadable receipt once they've paid. No extra apps.

Invoice INV-0042

₦35,000

Due for Ada Obi, 2 items

Flexible for you, easier for buyers

Payment plans

Let buyers pay a deposit now and the balance later. You only ship once it's paid in full, and it's off by default; you choose the minimum deposit if you turn it on.

At checkout

Pay part now, balance later₦20,000 now
Turn on payment plans

Cart recovery

A customer fills in their details at checkout, then disappears. Selmo AI follows up by email and SMS, written in your voice, and stops the moment they pay.

Automatic follow-up

✉"Hey Chidinma, your cart is still waiting for you…"
✓Paid after follow-up SMS

~40% more completed sales recovered

Turn on cart recovery

Also included

Your own store

A store in your brand colours, at your own link.

Verified badge

Verify your NIN once for a gold check buyers trust.

Dashboard & ad pixels

Sales at a glance, plus Meta, TikTok and Snapchat pixels.

Selmo Buyer Protection

“Pay first” scares buyers. So we hold the money.

Buyers pay Selmo, not you directly. We only release the money when they confirm their order arrived. That's how you sell to people who have never heard of you.

Optional, you can turn it off anytime in settings.

01Buyer pays Selmo

The price plus a small protection fee, shown before they pay. The money is held safely.

02You deliver

Send the order, then confirm on Selmo once your customer has it.

03Buyer confirms

We ask them by email and WhatsApp. One tap and you're paid.

04Problem? We step in

A Selmo agent reviews it. Refunds only after you get the item back.

Simple pricing

Try it free. Then one flat monthly fee.

Free for 2 days

Your store

₦8,000 once

then ₦5,000/mo, cancel anytime

  • Your own store link
  • A free .com.ng domain, yours to keep
  • Unlimited products
  • WhatsApp order alerts
  • Card, transfer & USSD, withdraw anytime
  • Sales dashboard & ad pixels
  • 250 cart-recovery SMS + 600 emails free every month

Buyer Protection

Free to enable

a small charge only when the buyer's money is released to you

  • Shoppers who'd never buy without it
  • Escrow built in, no setup
  • Buyers pay a small protection fee, shown before they pay
  • Gold badge when verified

Paystack's own processing charges apply separately.

Questions

How do I get paid?+

Every sale lands in your Selmo Wallet. Withdraw to your bank whenever you want.

What happens after my free 2 days?+

Your store goes offline until you pay ₦8,000 to open it. Nothing is charged automatically.

Do I really get a free domain?+

Yes. Type the .com.ng name you want and we register it for you automatically, included in your fee.

Do I need tech skills?+

No. If you can post on Instagram, you can run a Selmo store. Everything works on your phone.

What does Buyer Protection cost me?+

Nothing extra up front. The buyer pays a small protection fee, and you pay a small release fee only when paid.

What if a buyer says the item is wrong?+

A Selmo agent reviews it. Refunds only after you confirm you've received the item back.

Your customers are ready. Is your store?

Open your store today and make your first sale this week.

Start selling · Free for 2 days